Octavian Appoints New Head of Marketing
Networked gaming specialist Octavian has expanded its team with the appointment of Helen Hedgeland as Head of Marketing. Hedgeland joins Octavian's corporate team having already worked for Octavian for three years in a senior role at Octavian's lead marketing agency. Prior to this she was an account director at Nettec (now LB Icon), where she worked on award-winning transactional websites for First Choice Holidays, as well as on print and interactive projects. Talking about her new internal role at Octavian, Hedgeland said: "Octavian's innovative games and systems answer many of the gaming world's biggest challenges, particularly in the drive to make gaming operations more efficient and profitable. However, the precise way in which our solutions can be applied by operators and manufacturers can vary from market to market. My key challenge is to ensure that centrally-managed marketing can be as relevant and meaningful as possible to every one of Octavian's existing and emerging geographic markets."
To achieve this Hedgeland says she is very much looking forward to getting under the skin of Octavian's diverse operating territories, which currently include Russia, Latin America, Central and Eastern Europe and soon a large presence in Asia.
"I see a multi-language Octavian website playing an increasingly important role in how we serve clients and partners around the world," added Hedgeland. "With increased mobility, people in our industry want resources they can plug into from anywhere. Those resources could include anything from an online demo of a downloadable games system to an interactive return-on-investment tool for someone selecting one of our networked ACP (Accounting, Control, Progressives) slot management systems."
In addition to managing Octavian's online programme, Hedgeland will also be responsible for Octavian corporate and product literature, direct mail, email newsletters, public relations and Octavian's presence at exhibitions such as ICE and G2E.
Commenting on the appointment Harmen Brenninkmeijer, CEO of Octavian, said: "Marketing is about meeting customer needs, but especially focused on creating clear communication lines between all we can offer and what is required and wanted in the different markets. Helen will help us to bring first class experience to a very focused industry"
Octavian International Ltd
Octavian International is a Systems and Software Company, which develops and supplies a range of products for the Gaming Industry.