Gambling News by Gambling Headquarters

Poker Creations, the leader in US-compliant online poker promotion tournaments, today announced a multi-week poker promotion agreement with Milwaukee's Best Light Beer and Casino Media Group, a multi-media agency with offices in Toronto, New York and Las Vegas. Poker Creations, a wholly owned division of NLOP, Inc. will provide online logistics for its second nationwide promotion sponsored by Milwaukee's Best Light Beer a Miller Brewing product. Beginning on Sept. 10, Milwaukee's Best Light will invite legal drinking age consumers to visit its Web site to compete in an online Texas Hold'em tournament. Seven grand prize winners will earn seats at the 2007 World Series of Poker, airfare and lodging. Consumers can look for 12 and 30-packs of MBL and 24-ounce MBL cans featuring Texas Hold'em information and promotion rules at retail outlets. According to the New York Times, there are more than 65 million poker players in the US. But, live-money Internet poker sites are considered illegal. The US House of Representatives recently adopted HR4777, 'The Internet Gaming Prohibition Act'. This combined with US Attorneys arresting a UK-based sportsbook CEO, have caused US-based brand owners and media properties to re-evaluate how to align themselves with this burgeoning new audience. "We have developed a US-legal promotional poker platform that allows sponsors to offer free online poker to their constituencies," said Michael Clebnik, COO of Poker Creations. "Our poker rooms offer exciting online poker play, but, unlike offshore or remote sites, we offer contestants the opportunity to win prizes, without gambling. This promotion with Milwaukee's Best Light highlights our unique 'advergaming', software assimilating sponsor's brands into the application in a myriad of ways, making the sponsor a truly integrated part of the action." "We love the service that Poker Creations provides," said Walter Marcinowski, vice president of CMG. "Our clients have expressed extreme interest in the poker demographic and in offering cross-media poker promotional campaigns and our partnership with Poker Creations provides that for them."