Southwest dropping in-flight gambling plan
Southwest Airlines, the largest U.S. domestic carrier, says it has decided against luring passengers with in-flight gambling to revive revenue growth. Other innovations will be tried, the Dallas-based carrier said, but declined to be specific, the Financial Times reported Thursday. Low-cost airlines Ryanair and EasyJet are pioneering efforts to introduce onboard gaming and mobile phone calls. Gary Kelly, Southwest's chief executive, conceded that revenue growth had slowed in the final quarter though the carrier had its 34th consecutive year of profitability. Southwest's "no-frills" model by-passes meals and lounges, which rivals have used to boost revenues, and last year dropped its contract to carry U.S. mail.
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